If you run your own mail server, you will quickly find out that 90% of the e-mails you receive are spam. The solution to this problem is e-mail filtering, which rejects or deletes unwanted spam. This solution is generally well accepted, and most users would not want the old days back when your inbox was filled with scams. Those people who want spam can also work around it by disabling spam filtering for their e-mail address or opting to run their own mail server.
Spam, scammers and other malicious abuse are not unique to e-mail. One possible approach is to invent a filtering technology for every protocol or service and allow the service owners to block misuse according to their policy. On the other hand, most services on the Internet make use of the Domain Name System (DNS). If you control DNS name resolution for your organisation, you can filter out the bad stuff the same way you filter out spam on e-mail. The difference and the advantage of DNS is that DNS filtering is independent of the service you use.
Back in 2010, ISC and Paul Vixie invented a technology called Response Policy Zones (RPZ) (See CircleID Post Taking back the DNS). While it has always been possible to block certain domain names from being resolved on your DNS resolver, adding host names manually as an authoritative zone does not scale.